Robert Blink is a healthcare marketing leader with a history of building what’s next in pharma advertising. Fifth Element is the fourth agency he has built, founded on his belief in going beyond the obvious, challenging assumptions, and creating the conditions where breakthrough ideas happen.

As the founder and former CEO of 21GRAMS—the fastest-growing independent healthcare agency of its time—Robert helped launch more than 30 global brands and pioneered new approaches to product innovation, pricing models, and partnerships.

He doesn’t just build agencies; he builds momentum and trusted client relationships that last.

Renée Mellas brings to Fifth Element a rare mix of operational mastery, entrepreneurial grit, and creative conviction. Over the last 25 years, she’s helped build and scale standout agencies—as Partner, General Manager at independent agency Wishbone, to building AREA 23 into one of the most recognized agencies in healthcare, while also leading IPG Health Canada, and medical education teams at AREA 23 ON HUDSON.

At AREA 23, Renée helped shape a culture where bold ideas could thrive—earning the agency multiple “Agency of the Year,” “Most Creative,” and “Most Admired” honors. In 2023, she was recognized as “Industry Person of the Year,” a testament to her impact on teams, clients, and the work itself.

Now, at Fifth Element, Renée returns to the independent agency world with clear intent: to stay close to the work, focus on the client, and build an environment where powerful creative and smart business thinking move as one, always in service of the client’s biggest opportunities.